It's an online marketplace where Content Recipients and Content Creators trade content for backlinks. Recipients are webmasters who demand written content for their websites, while Creators research keywords and produce that content. What they get in return is the presence of a backlink within. This is of course the Guest Post model but we want to separate ourselves from the concept, as these are often perceived as worthless articles while GiftedSEO is creating win-win scenarios that ensure valuable content and valuable links.